February 13, 2009
It was announced that Blackwater, the American Mercenary Company paying $80K per soldier to provide military services in Iraq, is changing it's branding to "XE." Pronounced "Zeee", or something like that. I guess Blackwater has that waterboarding/war-crime thing attached to it, and wants to appeal to a younger group now that Cheney is gone. Like maybe the new guys won't notice we're the same old guys.
I guess that's what you do when you don't want people to remember what you did. Change your name, pick up a few new friends, and keep doing what you're doing.
Sort of like Remington Steele; remember the semi-comedic detective series with Pierce Brosnan from about 25 years ago? Hire a good looking front man for your agency so people will hire you, then have the brains doing the work in the background.
You don't really want people knowing who is being paid by the government for doing its bidding, earning 100's of millions of dollars for providing soldiers of fortune. The only difference is that no one was dying in RS, and we weren't creating enemies of the state to haunt us for decades.
Sorry for the rant, but it seems consistent with the false advertising thing I've been writing about. Wouldn't it be nice if the new name was "Mercenaries by the Month," or something equally descriptive, so we'd know to whom we are giving our monies?